Sponsored by the Department of Business Development, Ministry of Commerce, the purposes of the OTOP SELECT project is to promote the market development of OTOP products, the advancement of OTOP producers to become entrepreneurs, the development of the products and brands in response to all targets, 

the development of domestic and international market and the network creation among OTOP entrepreneurs and all stakeholders. Value creation is the key to the success of this project. 

“77 Experience is not about selling the community goods, but selling well living and being of the community experience.“

The Cell Unit is the right-brain partnership suggesting a missing opportunity for value creation, to compete OTOP products with a huge number of product competitors, it needs to sell OTOPs as experience rather than selling them as ready-made goods. The core brand value, Well Life & Style is introduced to share an experience and story of the well life and style of the local community. Four experiential brand concepts of the local community’s well living and being are introduced, i.e. Eat Well, Live Well, Look Well and Dress Well. These concepts tends to attract local and foreign prospects and customers to touch, try and enjoy the experiential value of the local community’s well life and style. These create new value perception and creation for market expansion and international market entry. 

TAG: Core Value Creation, Brand Reinvention, Experience Design, Missing Opportunity, OTOP SELECT