The Cell Unit

Designing life values

The Cell Unit

We are the right-brain partnership to accelerate value creation, innovation, and positive impact for business growth and sustainability.

2022 - PRESENT

Innovation Partnerships

Partnering with local corporates to thrive innovation in their organisations

2021 - 2022

CEA Global OTOP

Working with the Creative Economy Agency (CEA) to develop an area-based community model for OTOP

2019 - 2020

Indorama Ventures PLC

Collaborating with MERGE and DOSETECH to build design experience centre for IVL

2018 - 2019

Governmental Projects

Working as a lead consultant for governmental projects, e.g. Design Service Society and Asean Affordable Living.

Value Creation Partnership

We work with corporates and growing enterprises as value creation partnership, specializing in business sustainability driven by creativity, design, innovation, digital transformation, and disruptive technologies. We engage businesses to achieve sustainable growth for positive impact and all well beings.


Strategic Value Partnership

Collaborating with clients to innovate distinctive value and strategy

Brand & Product Reinvention

Reinventing brand story and product innovation to seize missing market opportunities and digital challenges

SMART Business Innovation

Transforming your business to digital and intelligent solutions

Creative Talent Development

leading the market with new ideas and creative talents

Chokeanand Bussracumpakorn, PhD : The Stem Cell

Visionary Design Thinkers, Designer, Educator, Researcher, Value Creator

Recognised Position

DeMARK Award Committee, 2014 - 2023

President of Industrial Designers Society, 2016 - 2022

NIA Innovation Ambassador 2006,

Education Background

B.Arch. Industrial Design, KMITL, THAILAND 

PgDIP/MA Design Management, BiAD, UCE, UK

PhD Design, Goldsmiths College, University of London, UK

Spotlight Achievements


At The Cell Unit, we take pride in our unwavering commitment to empowering businesses and organisations to reach new heights of success. With a proven track record of excellence and a team of dedicated experts, we have had the privilege of partnering with a diverse range of clients across vairous industries.

CEA Global OTOP 2022 - supported 15 local communities in Thailand to create higher values, based on their local assets.  We helped CEA to transform physical OTOP to Metaverse world.

CEA Global OTOP 2021 -initiated a new concept of the OTOP Development, based on their local assets and networks for Creative Economy Agency (CEA). We helped CEA to initiate, i.e. GLOBAL OTOP PURPOSE & IMPACT, GLOBAL OTOP THINKING PROCESS and GLOBAL OTOP SHOWCASE. 

IVL 360 Gallery - worked with MERGE and DOSETECH to create interactive media experience to showcase IVL business networks and best practices 

Thriving Innovation Together: Our Comprehensive Consulting Process

Welcome to The Cell Unit Consulting Process, where your success is our primary goal. Our comprehensive consulting process is designed to guide businesses and organisations towards achieving their full potential. With a team of seasoned experts and a proven methodology, we are committed to delivering tailored solutions that drive growth, innovation, and sustainable results.

THINK

generate new and disruptive ideas

STRATEGIC PLAN

conceptualise a strategic direction and create plan

EXECUTE

execute the whole process to drive change

TRANSFER

transfer relevant knowledge to innovate

COLLABORATE

collaborate with local and international experts 

GENERATE

generate knowledge for continuous value creation

What our communities are saying

Jaruwut Varaporn, EEI Product Development Unit

"The Cell Unit is the new frontier team to help us shift to the unknown area successfully."

Waritthi Teeraprasert, Business & Innovation Development Specialist, CEA 

"Visionary and strategic design consultant, opening new frontier of design applications to any organisational types"

Our Creative and Intrapreneurail Team

Siracha Samleethong, Managing Director

Natthaporn Srichommalee, Accounting Executive, Food Intrapreneur

Deeni Tantivejkul, Creative Influencer, Art Intrapreneur


Chotikan Sutsue, Content Designer, Jewelry Intrapreneur

How we work with clients

Pay-on-Demand

TCU helps to generate concept, strategy and strategic direction, implementation, and exploitation, based on a client's specific scope.

Pay-on-Project Value

Clients set the total budget and working period for a specific project.

Pay-on-Achievement Value

Clients set an annual achievement target. TCU will work with clients to set business model, strategic position, business strategy and strategic management.

Pay-on-Investment Value

Working with clients to develop business venture feasibility for straight debt model, business feasibility document and strategic management consultation.

Getting in touch

chokeanand@gmail.com

for any enquiry, please contact our director

+66 81 456 4387

our team is willing to support any enquiry, just call

Directions

our office is located in Google MAP. The Cell Unit @ 96 Krung Thon Buri Road

@thecellunit

Contact us with Line Official, get even closer.