The Cell Unit
Designing life values
The Cell Unit
We are the right-brain partnership to accelerate value creation, innovation, and positive impact for business growth and sustainability.
2022 - PRESENT
Innovation PartnershipsPartnering with local corporates to thrive innovation in their organisations
2021 - 2022
CEA Global OTOPWorking with the Creative Economy Agency (CEA) to develop an area-based community model for OTOP
2019 - 2020
Indorama Ventures PLCCollaborating with MERGE and DOSETECH to build design experience centre for IVL
2018 - 2019
Governmental ProjectsWorking as a lead consultant for governmental projects, e.g. Design Service Society and Asean Affordable Living.
Value Creation Partnership
We work with corporates and growing enterprises as value creation partnership, specializing in business sustainability driven by creativity, design, innovation, digital transformation, and disruptive technologies. We engage businesses to achieve sustainable growth for positive impact and all well beings.
Strategic Value Partnership
Collaborating with clients to innovate distinctive value and strategy
Brand & Product Reinvention
Reinventing brand story and product innovation to seize missing market opportunities and digital challenges
SMART Business Innovation
Transforming your business to digital and intelligent solutions
Creative Talent Development
leading the market with new ideas and creative talents
Chokeanand Bussracumpakorn, PhD : The Stem Cell
Visionary Design Thinkers, Designer, Educator, Researcher, Value Creator
Recognised Position
DeMARK Award Committee, 2014 - 2023
President of Industrial Designers Society, 2016 - 2022
NIA Innovation Ambassador 2006,
Education Background
B.Arch. Industrial Design, KMITL, THAILANDÂ
PgDIP/MA Design Management, BiAD, UCE, UK
PhD Design, Goldsmiths College, University of London, UK
Spotlight Achievements
At The Cell Unit, we take pride in our unwavering commitment to empowering businesses and organisations to reach new heights of success. With a proven track record of excellence and a team of dedicated experts, we have had the privilege of partnering with a diverse range of clients across vairous industries.
CEA Global OTOP 2022 - supported 15 local communities in Thailand to create higher values, based on their local assets. We helped CEA to transform physical OTOP to Metaverse world.
CEA Global OTOP 2021 -initiated a new concept of the OTOP Development, based on their local assets and networks for Creative Economy Agency (CEA). We helped CEA to initiate, i.e. GLOBAL OTOP PURPOSE & IMPACT, GLOBAL OTOP THINKING PROCESS and GLOBAL OTOP SHOWCASE.Â
IVL 360 Gallery - worked with MERGE and DOSETECH to create interactive media experience to showcase IVL business networks and best practicesÂ
Thriving Innovation Together: Our Comprehensive Consulting Process
Welcome to The Cell Unit Consulting Process, where your success is our primary goal. Our comprehensive consulting process is designed to guide businesses and organisations towards achieving their full potential. With a team of seasoned experts and a proven methodology, we are committed to delivering tailored solutions that drive growth, innovation, and sustainable results.
THINK
generate new and disruptive ideas
STRATEGIC PLAN
conceptualise a strategic direction and create plan
EXECUTE
execute the whole process to drive change
TRANSFER
transfer relevant knowledge to innovate
COLLABORATE
collaborate with local and international expertsÂ
GENERATE
generate knowledge for continuous value creation
What our communities are saying
Jaruwut Varaporn, EEI Product Development Unit
"The Cell Unit is the new frontier team to help us shift to the unknown area successfully."
Waritthi Teeraprasert, Business & Innovation Development Specialist, CEAÂ
"Visionary and strategic design consultant, opening new frontier of design applications to any organisational types"
Our Creative and Intrapreneurail Team
Siracha Samleethong, Managing Director
Natthaporn Srichommalee, Accounting Executive, Food Intrapreneur
Deeni Tantivejkul, Creative Influencer, Art Intrapreneur
Chotikan Sutsue, Content Designer, Jewelry Intrapreneur
How we work with clients
Pay-on-Demand
TCU helps to generate concept, strategy and strategic direction, implementation, and exploitation, based on a client's specific scope.
Pay-on-Project Value
Clients set the total budget and working period for a specific project.
Pay-on-Achievement Value
Clients set an annual achievement target. TCU will work with clients to set business model, strategic position, business strategy and strategic management.
Pay-on-Investment Value
Working with clients to develop business venture feasibility for straight debt model, business feasibility document and strategic management consultation.
Getting in touch
chokeanand@gmail.com
for any enquiry, please contact our director
+66 81 456 4387
our team is willing to support any enquiry, just call
Directions
our office is located in Google MAP. The Cell Unit @ 96 Krung Thon Buri Road
@thecellunit
Contact us with Line Official, get even closer.